Gaining in-depth understanding and insight into your target audiences

 

Group discussions, in-depth interviews and workshops.

 

Face-to-face or online.Creative techniques, NLP-informed movement-based work.

• ​Getting beyond rational responses, digging into instinct and subconscious motivations.

• Experienced in working with disadvantaged and vulnerable audiences.

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Robust sample size to support decision-making

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Customer and member surveys, omnibus and bespoke quantitative surveys.

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UK and International research.

Market segmentation, statistical analysis and tracking surveys.

 

When you want to know 'how much' or 'how many' -

• understand the prevalence of behaviours, attitudes and opinions

• conducting market segmentation and exploring differences between parts of the population.​​​​​

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Participatory methods and co-production

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When you need to gain informed responses from participants and enable them to provide their own ideas and opinions about what really matters to them and how to move forward.

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We are experts in co-production and participatory approaches to inform policy development:

• Breaking down information so that it is accessible to all, even vulnerable audiences and those with additional needs.

• Supporting participants so that their voices are heard.​

Deep dive into existing evidence

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Reviewing previous research findings, discovering and assessing grey literature, quick scoping reviews, competitor intelligence

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