About Us
Spark Insight and Research was founded in 2022, by Katie Pekacar, following a long career working as a freelancer and in blue chip research agencies.
Katie works with a team of trusted associates to develop the best team for the brief.
Meet The Team

Katie Pekacar
Director at Spark Insight
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Katie has over twenty years of experience in research. She has worked in small boutique agencies and larger research companies on qualitative, quantitative and deliberative research across a range of sectors.
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Katie has a Masters with Distinction in Social Anthropology from University College London. She is a member of the Market Research Society and has undertaken a number of professional training courses in Research including MRS and AQR accredited courses in facilitation, quantitative research questionnaire design and qualitative research techniques.

Monique Rotik
Principal Associate
Monique is a seasoned social/market research practitioner and facilitator whose more than 25 years of experience spans a wide range of methods, audiences and contexts. She started her career in Australia and has recently returned here after working at a senior level in the UK for more than two decades.
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Monique holds a BEc Hons (First Class) from USYD and is a member of The Research Society Australia with Qualified Professional Researcher status, as well as a member of the Engagement Institute (formerly IAP2) Australasia
Monique has particular expertise in the following areas:
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Qualitative research
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Deliberative methods including citizens' assemblies, public dialogue and citizens' juries
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Engaging with hardly reached and vulnerable audiences
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Applying learning from behavioural economics to research
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Liz Griffin
Associate
Liz’s career in research spans more than twenty years, beginning with participatory action research as a youth worker. She now runs her own consultancy, Hidden Depths Research, and has also worked in think tanks, agencies and client-side roles, gaining experience in evaluation, strategy, communications, engagement, and social and policy research. She holds an MSc with Distinction in Social Research.
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Her subject experience is broad, with particular specialisms in pensions and retirement, supporting philanthropy and civil society strategy and effectiveness, and community cohesion. A research methods enthusiast, she is motivated by the belief that research should not only study change, but help bring it about.


